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How To Be Your Own Publicist

Self-promotion can be uncomfortable and frustrating. But it’s necessary if you want to succeed. Here’s a proven approach that will help you achieve big things.

Whether you’re ready to quit your job and actually sink your teeth into starting your own business, you have a side passion you’re ready to monetize, or you finally want to go for that dream job, the first step is the hardest—both mentally and often financially. You read Lean In and made the emotional commitment, and now it’s time to market yourself. This part, the self-promotion, can be frightening, paralyzing even, but with a few simple steps, even the most timid knitter or the shyest songbird can soon add “publicist” to their list of talents.

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